Solutions - Overview

The web has progressed from simple brochure ware and promotional sites to advanced transactional applications. As web interfaces, service centres and search facilities advance, consumers have benefited from a medium that gives them the power to access multiple levels of information and the ability to respond to this information at their convenience.

This level of access has significant implications for the relationship between your audience / customers and your company. For the past 200 years it has been the manufacturer and its distribution agents who have driven industry change and established the rules of business - the rules and architecture of trade.* This has now given way to an environment of choice, convenience and consumer control. The boundaries and distinctions between retailers, suppliers, manufacturers and shippers are blurring and the consumer is taking a more significant role within this chain of association.

The Internet is driving the evolution of business to a process of collaborative commerce in order to respond to this new focus of consumer demand and expectation. In the future an organisations success will be driven by its ability to effectively compete as a contributing member of dynamically connected supply chain communities and not as an isolated enterprise.

To achieve this success companies must re-engineer their business processes to create customer centric optimisation through a fluid and seamless integration of every tier of their business practices.

Contact us and find out how Everest can assist your business in successfully realising this transition and prepare your company for the next level of its digital evolution.

 

Check list of best practices for your business
» Move quickly to build a position
» Maintain excellent site performance; it affects the site's brand
» Plan for system failures and graceful recoveries
» Offer customers a choice of ways to buy (e.g., store, Web, or catalog)
» Tighten relationships with suppliers
» Use content management tools to keep site content fresh
» Use traditional advertising to build Web traffic
» Focus on business growth rather than cost reduction
» Integrate the "brick" and the "click" sides of the business.
» Use customer profiling and personalization to build loyalty
» Maintain and enforce a privacy policy

Source: Jupiter Media Metrix

 

* "Customer Trade - the Next Industrial Revolution" - Symix white paper